Reinhard, D., Berendt, J., McLamore, Q., Uhrich, S., & Leidner, B. (2022). Social Norms in Rivalries Increase Violence and Societal Harmdoing. Paper to be presented at INGRoup Conference, Hamburg, Germany, July 21-23.
Berendt, J., Uhrich, S., Borah, A., & Kilduff, G. (2021). Don´t Knock The Competition – Knock The Rival: Why Brand Rivalry Creates Message Virality. Virtual presentation at Association for Consumer Research Conference, Seattle, USA, October 28-30, 2021.
Reinhard, D., Berendt, J., McLamore, Q., Uhrich, S., & Leidner, B. (2021). Social Norms in Rivalries Increase Societal Harmdoing. Paper presented at 13th Annual Meeting of The Society for the Science of Motivation (SSM), virtual conference, May 12-14, 2021.
Berendt, J., Uhrich, S, & Kilduff, G. J. (2020). More (beneficial) than intense competition: When and why perceived brand rivalry drives purchase intentions. Paper accepted for presentation at EMAC Annual Conference, Budapest, Hungary (Conference cancelled).
Reinhard, D., Berendt, J., Uhrich, S., & Leidner, B. (2020). Rivalry Increases Non-Instrumental Intergroup Conflict and Violence. Poster presented at The Society for Personality and Social Psychology’s Annual Convention (SPSP), New Orleans, February 27-29, 2020.
Berendt, J., Uhrich, S, Reinhard, D., & Leidner, B., (2019). The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression. Paper presented at 27th Conference of the European Association for Sport Management, Seville, Spain, September 3-6, 2019.
Uhrich, S. & Berendt, J. (2017). Acknowledging versus Ignoring the Identity-Relevance of Rivalry: Why Endorsing Dual Identities Decreases Spectator Aggression and Downplaying Makes Things Worse. Paper presented at Association for Consumer Research Conference, San Diego, USA, October 26-29, 2017.
Berendt, J. & Uhrich, S. (2017). Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension between Rival Fans and Downplaying Makes Things Worse. Winning Paper New Researcher Award at 25th Conference of the European Association for Sport Management, Bern, Switzerland, September 5-8, 2017.
Berendt, J. & Uhrich, S. (2017). Reducing Spectator Aggression in Rival Competitions: The Superiority of Dual Identity (vs. Downplay) Statements in Team Sport Services. Paper presented at EMAC Annual Conference, Groningen, The Netherlands, May 23-26, 2017.
Berendt, J. & Uhrich, S. (2016). Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries. Paper presented at Association for Consumer Research Conference, Berlin, Germany, October 27-30, 2016.
Berendt, J. (2015). Love Thy Enemy – Exploring the Benefits of Brand Rivalry. Paper presented at Brands and Brand Relationships Accelerator Workshop, Boston, USA, May 21-22, 2015.